--- title: Why does a competitor rank with a new website with minimal content? description: Learn why backlinks are more important than content length for SEO rankings, and how to get more backlinks for your website. --- **Start Landing Clients in 30 days or Less [![Let's Talk](https://no-cache.hubspot.com/cta/default/5862065/3739dd1c-9219-455d-b4aa-1f5af32f1eb6.png)](https://cta-redirect.hubspot.com/cta/redirect/5862065/3739dd1c-9219-455d-b4aa-1f5af32f1eb6)** [![clickx-logo-white](https://info.clickx.io/hubfs/Imported%20images/clickx-logo-white.svg "clickx-logo-white")](http://clickx.io) [Login](https://app.clickx.io/) [Apply Now](https://info.clickx.io/follow-up) # Why does a competitor rank with a new website with minimal content? [Solomon](https://info.clickx.io/answers/author/solomon) Solomon Thimothy has been helping small and medium businesses generate leads and acquire customers since 2006, focusing on strategies that drive exponential growth. His mission is to help businesses think bigger, scale faster, and achieve 10X success. Backlinks play a big role in how well a site performs these days, regardless of content length and optimization. You can use [majestic.com](http://majestic.com)ย to view a website's backlinks, which won't provide a clear view of everything, but can give you a good idea of a website's backlink performance. Another thing to consider is the competition level of the industry in question. Obviously, niche industries with minimal competition will be easier to rank for. ## Always Consider Backlinks In short, if a domain has many high-quality backlinks, it won't require much content to perform well. The more good backlinks a website has, the less important content length becomes. However, content should still be high-quality if you want more backlinks. Without good shareable content that people want to link to, you're far less likely to see a page perform well. Compare a webpage advertising a PPC or SEO audit with 300+ high-quality backlinks and onlyย 50 words of content to another audit that has a few backlinks and 500 words of optimized content. The former is much more likely to rank high over the latter because of that reputation. Ultimately, it's in your best interest to focus on backlinks over content, but good readable content will always be important. Practicing a combination of both will help you succeed over your competitors. ## You May Also Like ### [What is the most accurate way to check backlinks?](https://info.clickx.io/answers/what-is-the-most-accurate-way-to-check-backlinks/) ### [Is Google going to stop counting backlinks?](https://info.clickx.io/answers/google-going-stop-counting-backlinks/) ### [How do backlinks affect my rankings?](https://info.clickx.io/answers/backlinks-affect-rankings/) ### EXPLORE + - [About](https://info.clickx.io/about) - [Partners](https://info.clickx.io/platform) - [Contact Us](https://info.clickx.io/contact-us) - [Media](https://info.clickx.io/media) - [Podcast Appearances](https://info.clickx.io/podcast) - [Careers](https://info.clickx.io/careers) - [Internships](https://careers.clickx.io) - [Sell Agency](https://info.clickx.io/sell-agency) - [Start My Agency](https://info.clickx.io/start-agency) - [Scale My Agency](https://info.clickx.io/scale-agency) - [Grader](http://www.clickx.io/grader) ### SERVICES + - [Digital Marketing](https://info.clickx.io/white-label-digital-marketing) - [Web Design & Development](https://info.clickx.io/white-label-web-design-development) - [Meta Ads](https://info.clickx.io/white-label-meta-ads) - [Facebook Ads](https://info.clickx.io/white-label-facebook-ads) - [Google Ads Services](https://info.clickx.io/white-label-google-ads-services) - [PPC Services](https://info.clickx.io/white-label-ppc-services) - [LinkedIn Ads](https://info.clickx.io/white-label-linkedin-ads) - [Link Building](https://info.clickx.io/white-label-link-building) - [SEO](https://info.clickx.io/white-label-seo) - [Funnel Design](https://info.clickx.io/white-label-funnel-design) - [Landing Pages](https://info.clickx.io/white-label-landing-pages) ### Solutions + - [Agency Solutions](https://info.clickx.io/agency-solutions) - [Agency Lead Generation](https://info.clickx.io/lead-generation) - [Franchise Marketing](https://info.clickx.io/franchise-marketing) - [Direct Mail Printers](https://info.clickx.io/direct-mail-printers) - [Commission Only Closers](https://info.clickx.io/commission-only-closers) - [Commission Only Appointment Setters](https://info.clickx.io/commission-only-appointment-setter) ### RESOURCES + - [Clickx Demo](https://info.clickx.io/demo-0) - [SEO Grader](https://info.clickx.io/seo-grader) - [ROI Calculator](https://info.clickx.io/roi-calculator) - [SERP Preview Tool](https://info.clickx.io/serp-preview-tool) - [Blog](https://info.clickx.io/blog) - [Agency Scale Calculator](https://info.clickx.io/agency-scale-calculator) - [Our Partners](https://app.clickx.io/p/technology-partners) - [Assessment](https://info.clickx.io/assessment) - [On-Demand Training](https://info.clickx.io/on-demand-training) - [Unlimited Leads](https://info.clickx.io/unlimited-leads) - [Success Path](https://info.clickx.io/success-path) - [Become A Contractor](https://network.clickx.io/) #### Clickx | The AI Growth System for Coaches, Consultants, and B2B Businesses ![clickx-white-tm-logo](https://info.clickx.io/hubfs/clickx-white-tm-logo.svg) #### Sales [888-909-7265](tel:+18889097265) #### Text [312-766-4656](tel:+13127664656) #### Community - - - - - - - - #### Chicago ๐Ÿ‡บ๐Ÿ‡ธ 110 North Wacker Drive Suite 2500 Chicago, IL 60606 #### Florida ๐Ÿ‡บ๐Ÿ‡ธ **South West Florida** 3301 Bonita Beach Rd SW Bonita Springs, FL 34134 #### Canada ๐Ÿ‡จ๐Ÿ‡ฆ **Downtown Toronto** 240 Richmond Street W Toronto ON M5V 1V6 #### United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง **London, UK** 2 Eastbourne Terrace London W2 6LG 2026 Clickx โ€“ SCALE Sales & Marketing Systems. All Rights Reserved. Made in Chicago - [Privacy Policy](https://info.clickx.io/privacy-policy) - [Terms](https://info.clickx.io/terms) - [Disclosure](https://info.clickx.io/google-disclosure-notice) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Solomon", "url" : "https://info.clickx.io/answers/author/solomon" }, "dateModified" : "2024-08-13T04:55:40.587Z", "datePublished" : "2023-08-11T10:23:41.000Z", "headline" : "Why does a competitor rank with a new website with minimal content?", "mainEntityOfPage" : { "@id" : "https://info.clickx.io/answers/competitor-rank-minimal-content/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.clickx.io/hubfs/clickx-logo-white.svg" }, "name" : "Clickx" } } ```