--- title: How do I boost my landing page using Google AdWords? description: Learn how to use Google AdWords to boost your landing page performance and get more conversions. --- **Start Landing Clients in 30 days or Less [![Let's Talk](https://no-cache.hubspot.com/cta/default/5862065/3739dd1c-9219-455d-b4aa-1f5af32f1eb6.png)](https://cta-redirect.hubspot.com/cta/redirect/5862065/3739dd1c-9219-455d-b4aa-1f5af32f1eb6)** [![clickx-logo-white](https://info.clickx.io/hubfs/Imported%20images/clickx-logo-white.svg "clickx-logo-white")](http://clickx.io) [Login](https://app.clickx.io/) [Apply Now](https://info.clickx.io/follow-up) # How do I boost my landing page using Google AdWords? [Solomon](https://info.clickx.io/answers/author/solomon) Solomon Thimothy has been helping small and medium businesses generate leads and acquire customers since 2006, focusing on strategies that drive exponential growth. His mission is to help businesses think bigger, scale faster, and achieve 10X success. While a majority of marketing in AdWords entails building landing pages to boost AdWords performance, it's a good idea to do the reverse as well. Prior to creating campaigns, you should check to see if there is sufficient search volume for the keywords you want to use. You can use the [Keyword Planner Tool](https://adwords.google.com/home/tools/keyword-planner/#start) to find these opportunities, which you can access using your Google Adwords account. Once you've determined which keyword opportunities are worth pursuing, try to develop long-tail versions that people search. [keywordtool.io](http://keywordtool.io) is a good resource for this. ## Improve Your Targeting with AdWords If your keywords have a lot of demand behind them, you'll find Google AdWords to be of great benefit for your landing pages, with more control over who gets to them. AdWords is ideal for capturing users closer to the bottom of the marketing funnel, showing ads to them based on their specific queries. More qualified leads will see your landing pages, which means potentially more conversions. ## The Process of Using AdWords to Boost Landing Pages There are generally three core steps for using Adwords to increase the effectiveness of your landing pages: 1. Keyword 2. Ad 3. Landing Page Without good keywords, ads won't receive clicks, and if the ads are bad, people won't click on them. And if your landing page is weak, people won't perform the desired call to action. For the most relevant ads, use the targeted keywords. This includes putting keywords in Ad H1s and description when appropriate. Keywords can also appear in URLs. This helps ensure the ad is exactly what your audience is looking for. Ultimately, you should judge keywords by clickthrough rate (CTR), conversion rate, and CPA. With ads, you should judge them by CTR along with CTA. Finally, judge landing pages by conversion rate. Using these steps, you can efficiently optimize your ads to help improve your landing pages. ## You May Also Like ### [What is an easy way to improve my quality score?](https://info.clickx.io/answers/easy-way-improve-quality-score/) ### [What should one do to avoid a Google penalty?](https://info.clickx.io/answers/what-should-one-do-to-avoid-a-google-penalty/) ### [How can I improve my content marketing?](https://info.clickx.io/answers/how-can-i-be-good-at-content-marketing/) ### EXPLORE + - [About](https://info.clickx.io/about) - [Partners](https://info.clickx.io/platform) - [Contact Us](https://info.clickx.io/contact-us) - [Media](https://info.clickx.io/media) - [Podcast Appearances](https://info.clickx.io/podcast) - [Careers](https://info.clickx.io/careers) - [Internships](https://careers.clickx.io) - [Sell Agency](https://info.clickx.io/sell-agency) - [Start My Agency](https://info.clickx.io/start-agency) - [Scale My Agency](https://info.clickx.io/scale-agency) - [Grader](http://www.clickx.io/grader) ### SERVICES + - [Digital Marketing](https://info.clickx.io/white-label-digital-marketing) - [Web Design & Development](https://info.clickx.io/white-label-web-design-development) - [Meta Ads](https://info.clickx.io/white-label-meta-ads) - [Facebook Ads](https://info.clickx.io/white-label-facebook-ads) - [Google Ads Services](https://info.clickx.io/white-label-google-ads-services) - [PPC Services](https://info.clickx.io/white-label-ppc-services) - [LinkedIn Ads](https://info.clickx.io/white-label-linkedin-ads) - [Link Building](https://info.clickx.io/white-label-link-building) - [SEO](https://info.clickx.io/white-label-seo) - [Funnel Design](https://info.clickx.io/white-label-funnel-design) - [Landing Pages](https://info.clickx.io/white-label-landing-pages) ### Solutions + - [Agency Solutions](https://info.clickx.io/agency-solutions) - [Agency Lead Generation](https://info.clickx.io/lead-generation) - [Franchise Marketing](https://info.clickx.io/franchise-marketing) - [Direct Mail Printers](https://info.clickx.io/direct-mail-printers) - [Commission Only Closers](https://info.clickx.io/commission-only-closers) - [Commission Only Appointment Setters](https://info.clickx.io/commission-only-appointment-setter) ### RESOURCES + - [Clickx Demo](https://info.clickx.io/demo-0) - [SEO Grader](https://info.clickx.io/seo-grader) - [ROI Calculator](https://info.clickx.io/roi-calculator) - [SERP Preview Tool](https://info.clickx.io/serp-preview-tool) - [Blog](https://info.clickx.io/blog) - [Agency Scale Calculator](https://info.clickx.io/agency-scale-calculator) - [Our Partners](https://app.clickx.io/p/technology-partners) - [Assessment](https://info.clickx.io/assessment) - [On-Demand Training](https://info.clickx.io/on-demand-training) - [Unlimited Leads](https://info.clickx.io/unlimited-leads) - [Success Path](https://info.clickx.io/success-path) - [Become A Contractor](https://network.clickx.io/) #### Clickx | The AI Growth System for Coaches, Consultants, and B2B Businesses ![clickx-white-tm-logo](https://info.clickx.io/hubfs/clickx-white-tm-logo.svg) #### Sales [888-909-7265](tel:+18889097265) #### Text [312-766-4656](tel:+13127664656) #### Community - - - - - - - - #### Chicago πŸ‡ΊπŸ‡Έ 110 North Wacker Drive Suite 2500 Chicago, IL 60606 #### Florida πŸ‡ΊπŸ‡Έ **South West Florida** 3301 Bonita Beach Rd SW Bonita Springs, FL 34134 #### Canada πŸ‡¨πŸ‡¦ **Downtown Toronto** 240 Richmond Street W Toronto ON M5V 1V6 #### United Kingdom πŸ‡¬πŸ‡§ **London, UK** 2 Eastbourne Terrace London W2 6LG 2026 Clickx – SCALE Sales & Marketing Systems. 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