Mastering Digital Marketing: Your Questions Answered

How do I optimize a website that isn't WordPress?

Solomon — Fri, 11 Aug 2023 11:06:43 GMT

If you're mostly familiar with the WordPress CMS regarding optimization techniques, it may be difficult trying to learn how to optimize another type of website such as BigCommerce platforms or a custom Github website, for example.

What are the biggest mistakes businesses make when using Facebook for marketing?

Solomon — Fri, 11 Aug 2023 11:03:26 GMT

When used properly, Facebook can be a great outlet for online marketing, but certain mistakes can be a significant hindrance if you're not careful.

Where should I place calls-to-action on the webpage?

Solomon — Fri, 11 Aug 2023 10:59:43 GMT

If you're not sure where to put calls-to-action on your webpages, there are ways to determine the best placement for them. The key is understanding the psychology behind the call-to-action and the page on which it appears.

How will I know what keywords to bid for?

Solomon — Fri, 11 Aug 2023 10:57:33 GMT

If you want to find the best keyword opportunities for PPC and paid ads, there's a lot you need to do to make your campaign effective. You have to create everything from the landing page and ad to the campaign framework. A/B testing is also required for many aspects of the landing page and ad.

How much content do I need before posting a blog?

Solomon — Fri, 11 Aug 2023 10:51:38 GMT

When SEO first started out, large amounts of content weren't as necessary as heavy optimization with keyword filler and a massive quantity of links, but these techniques are outdated. Google likes an even balance of quantity and quality, with plenty of fresh, original content that engages visitors while utilizing effective SEO methods.

What are the keyword match types?

Solomon — Fri, 11 Aug 2023 10:45:55 GMT

When trying to rank AdWords ads on Google, it's important to make sure you're targeting the right keywords, but it isn't always easy to determine the best ones to use. One way to make things simpler is to pay attention to match types. If you have knowledge regarding AdWords' keyword match types, you can more successfully reach your target audience.

How do you distribute B2B content for a new company blog?

Solomon — Fri, 11 Aug 2023 10:41:17 GMT

There are two main approaches to marketing B2B content for a new blog.

Why aren't more customers converting on my ecommerce website?

Solomon — Fri, 11 Aug 2023 10:38:59 GMT

If you've recently launched an ecommerce website and are wondering why it isn't converting more customers, there are certain aspects of your website that you need to optimize to get the results you want.

Does email marketing work for small businesses?

Solomon — Fri, 11 Aug 2023 10:36:45 GMT

It can be difficult to keep track of everything you need to do as a small business to succeed, but email marketing is one aspect that you shouldn't overlook. Email might sometimes feel like a more outdated method of marketing, but the truth is that this form of communication is potentially invaluable to your online marketing campaigns. The key is knowing how to use this tool.

What is the value of performing a site audit?

Solomon — Fri, 11 Aug 2023 10:29:05 GMT

There are many different factors that can influence a website's performance, both in terms of SEO or PPC and user accessibility. It can be a challenge to track all of these and find any weaknesses on your own, but an automated site audit can provide a clear picture of your website, including both strengths and weak points that you can improve.