--- title: How do SEO and PPC work together? description: Learn how to use SEO and PPC together to boost your website's visibility, increase conversions, and improve your bottom line. --- **Start Landing Clients in 30 days or Less [![Let's Talk](https://no-cache.hubspot.com/cta/default/5862065/3739dd1c-9219-455d-b4aa-1f5af32f1eb6.png)](https://cta-redirect.hubspot.com/cta/redirect/5862065/3739dd1c-9219-455d-b4aa-1f5af32f1eb6)** [![clickx-logo-white](https://info.clickx.io/hubfs/Imported%20images/clickx-logo-white.svg "clickx-logo-white")](http://clickx.io) [Login](https://app.clickx.io/) [Apply Now](https://info.clickx.io/follow-up) # How do SEO and PPC work together? [Solomon](https://info.clickx.io/answers/author/solomon) Solomon Thimothy has been helping small and medium businesses generate leads and acquire customers since 2006, focusing on strategies that drive exponential growth. His mission is to help businesses think bigger, scale faster, and achieve 10X success. Many people might mistakenly think that SEO and PPC are mutually exclusive campaigns, but they can actually complement each other in several ways. One of the best ways to boost your website is to take advantage of both types of campaigns. ## Visibility One of the clearest benefits of using SEO and PPC together is increased visibility on search engine results pages (SERPs). Even if you rank toward the top of page one for a certain keyword, you may benefit more from having a paid ad appear even higher. The more visible you are, the more people are likely to trust you as an authority. ## Different Keyword Data When running SEO and PPC together, you may find that one keyword is more successful in SEO than PPC, and vice versa. In these cases, you can figure out which keywords are working for each campaign, and optimize accordingly. This can help make sure that one campaign backs the other when a keyword isn't ranking that well for one. ## PPC Informs SEO Campaigns Oftentimes the performance of your PPC campaign can affect your SEO strategy. Once you figure out which PPC ads result in the highest number of conversions, you'll be able to use that information to optimize title tags, meta descriptions, and content on organic pages. The reason you'll want to use PPC to map SEO campaigns is because you can see results more instantly with PPC, whereas SEO takes time. These are simply some of the many ways SEO and PPC can work together to help each other and, ultimately, your business. You'll be able to see the results you want when you make use of a functioning combination of these two campaigns. ## You May Also Like ### [What is the most accurate way to check backlinks?](https://info.clickx.io/answers/what-is-the-most-accurate-way-to-check-backlinks/) ### [Is site traffic a ranking factor in Google?](https://info.clickx.io/answers/is-site-traffic-ranking-factor-google/) ### [What are the latest off-page SEO methods?](https://info.clickx.io/answers/what-are-the-latest-off-page-seo-methods/) ### EXPLORE + - [About](https://info.clickx.io/about) - [Partners](https://info.clickx.io/platform) - [Contact Us](https://info.clickx.io/contact-us) - [Media](https://info.clickx.io/media) - [Podcast Appearances](https://info.clickx.io/podcast) - [Careers](https://info.clickx.io/careers) - [Internships](https://careers.clickx.io) - [Sell Agency](https://info.clickx.io/sell-agency) - [Start My Agency](https://info.clickx.io/start-agency) - [Scale My Agency](https://info.clickx.io/scale-agency) - [Grader](http://www.clickx.io/grader) ### SERVICES + - [Digital Marketing](https://info.clickx.io/white-label-digital-marketing) - [Web Design & Development](https://info.clickx.io/white-label-web-design-development) - [Meta Ads](https://info.clickx.io/white-label-meta-ads) - [Facebook Ads](https://info.clickx.io/white-label-facebook-ads) - [Google Ads Services](https://info.clickx.io/white-label-google-ads-services) - [PPC Services](https://info.clickx.io/white-label-ppc-services) - [LinkedIn Ads](https://info.clickx.io/white-label-linkedin-ads) - [Link Building](https://info.clickx.io/white-label-link-building) - [SEO](https://info.clickx.io/white-label-seo) - [Funnel Design](https://info.clickx.io/white-label-funnel-design) - [Landing Pages](https://info.clickx.io/white-label-landing-pages) ### Solutions + - [Agency Solutions](https://info.clickx.io/agency-solutions) - [Agency Lead Generation](https://info.clickx.io/lead-generation) - [Franchise Marketing](https://info.clickx.io/franchise-marketing) - [Direct Mail Printers](https://info.clickx.io/direct-mail-printers) - [Commission Only Closers](https://info.clickx.io/commission-only-closers) - [Commission Only Appointment Setters](https://info.clickx.io/commission-only-appointment-setter) ### RESOURCES + - [Clickx Demo](https://info.clickx.io/demo-0) - [SEO Grader](https://info.clickx.io/seo-grader) - [ROI Calculator](https://info.clickx.io/roi-calculator) - [SERP Preview Tool](https://info.clickx.io/serp-preview-tool) - [Blog](https://info.clickx.io/blog) - [Agency Scale Calculator](https://info.clickx.io/agency-scale-calculator) - [Our Partners](https://app.clickx.io/p/technology-partners) - [Assessment](https://info.clickx.io/assessment) - [On-Demand Training](https://info.clickx.io/on-demand-training) - [Unlimited Leads](https://info.clickx.io/unlimited-leads) - [Success Path](https://info.clickx.io/success-path) - [Become A Contractor](https://network.clickx.io/) #### Clickx | The AI Growth System for Coaches, Consultants, and B2B Businesses ![clickx-white-tm-logo](https://info.clickx.io/hubfs/clickx-white-tm-logo.svg) #### Sales [888-909-7265](tel:+18889097265) #### Text [312-766-4656](tel:+13127664656) #### Community - - - - - - - - #### Chicago 🇺🇸 110 North Wacker Drive Suite 2500 Chicago, IL 60606 #### Florida 🇺🇸 **South West Florida** 3301 Bonita Beach Rd SW Bonita Springs, FL 34134 #### Canada 🇨🇦 **Downtown Toronto** 240 Richmond Street W Toronto ON M5V 1V6 #### United Kingdom 🇬🇧 **London, UK** 2 Eastbourne Terrace London W2 6LG 2026 Clickx – SCALE Sales & Marketing Systems. All Rights Reserved. Made in Chicago - [Privacy Policy](https://info.clickx.io/privacy-policy) - [Terms](https://info.clickx.io/terms) - [Disclosure](https://info.clickx.io/google-disclosure-notice) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Solomon", "url" : "https://info.clickx.io/answers/author/solomon" }, "dateModified" : "2023-08-10T01:37:24.516Z", "datePublished" : "2023-08-10T01:37:24.000Z", "headline" : "How do SEO and PPC work together?", "mainEntityOfPage" : { "@id" : "https://info.clickx.io/answers/seo-ppc-work-together/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.clickx.io/hubfs/clickx-logo-white.svg" }, "name" : "Clickx" } } ```