--- title: What are the keyword match types? description: Learn about the different keyword match types in AdWords and how to use them to reach your target audience more effectively. --- **Start Landing Clients in 30 days or Less [![Let's Talk](https://no-cache.hubspot.com/cta/default/5862065/3739dd1c-9219-455d-b4aa-1f5af32f1eb6.png)](https://cta-redirect.hubspot.com/cta/redirect/5862065/3739dd1c-9219-455d-b4aa-1f5af32f1eb6)** [![clickx-logo-white](https://info.clickx.io/hubfs/Imported%20images/clickx-logo-white.svg "clickx-logo-white")](http://clickx.io) [Login](https://app.clickx.io/) [Apply Now](https://info.clickx.io/follow-up) # What are the keyword match types? [Solomon](https://info.clickx.io/answers/author/solomon) Solomon Thimothy has been helping small and medium businesses generate leads and acquire customers since 2006, focusing on strategies that drive exponential growth. His mission is to help businesses think bigger, scale faster, and achieve 10X success. When trying to rank AdWords ads on Google, it's important to make sure you're targeting the right keywords, but it isn't always easy to determine the best ones to use. One way to make things simpler is to pay attention to match types. If you have knowledge regarding AdWords' keyword match types, you can more successfully reach your target audience. There are five main types of keyword matches that AdWords uses, including broad match, broad match modifier, phrase match, exact match, and negative match. ## Broad Match Broad match keywords enable ads to show up for variations of particular broad keywords. Variations can include everything from misspellings and acronyms to abbreviations and accents, along with singular and plural forms of different words. Unfortunately, while reaching as many people as possible might sound like a good idea initially, people may search for certain terms that are only vaguely relevant to your business, making these efforts ineffective in some cases. ## Broad Match Modifier Broad match modifiers are additional words that supplement broad match keywords. For example, you might have a broad match term of "keyword match types," and a modifier could be "ppc keyword match types." You can add modifiers using a "+" sign. Additional words may also appear in user searches. ## Phrase Match Phrase matches enable ads to show for searches including the exact phrase and potentially for other relevant words. ## Exact Match Ads targeting exact match terms will only show up for exact phrases as they appear, without any other variations or sequence of terms. ## Negative Match Using a "-" sign, ads can eliminate certain terms from showing up that make a search irrelevant to them. There are three different types of negative matches, including negative exact, negative phrase, and negative, which is basically "negative broad." Acknowledging and taking advantage of these keyword match types can help you get the most out of your display and text ads in your PPC campaigns. ## You May Also Like ### [What do the best PPC agencies do better than the rest?](https://info.clickx.io/answers/best-ppc-agencies-better-rest/) ### [What are the major on-page SEO checks I should regularly make?](https://info.clickx.io/answers/what-are-the-major-on-page-seo-checks-i-should-regularly-make/) ### [What are the biggest mistakes businesses make when using Facebook for marketing?](https://info.clickx.io/answers/biggest-mistakes-businesses-make-using-facebook-marketing/) ### EXPLORE + - [About](https://info.clickx.io/about) - [Partners](https://info.clickx.io/platform) - [Contact Us](https://info.clickx.io/contact-us) - [Media](https://info.clickx.io/media) - [Podcast Appearances](https://info.clickx.io/podcast) - [Careers](https://info.clickx.io/careers) - [Internships](https://careers.clickx.io) - [Sell Agency](https://info.clickx.io/sell-agency) - [Start My Agency](https://info.clickx.io/start-agency) - [Scale My Agency](https://info.clickx.io/scale-agency) - [Grader](http://www.clickx.io/grader) ### SERVICES + - [Digital Marketing](https://info.clickx.io/white-label-digital-marketing) - [Web Design & Development](https://info.clickx.io/white-label-web-design-development) - [Meta Ads](https://info.clickx.io/white-label-meta-ads) - [Facebook Ads](https://info.clickx.io/white-label-facebook-ads) - [Google Ads Services](https://info.clickx.io/white-label-google-ads-services) - [PPC Services](https://info.clickx.io/white-label-ppc-services) - [LinkedIn Ads](https://info.clickx.io/white-label-linkedin-ads) - [Link Building](https://info.clickx.io/white-label-link-building) - [SEO](https://info.clickx.io/white-label-seo) - [Funnel Design](https://info.clickx.io/white-label-funnel-design) - [Landing Pages](https://info.clickx.io/white-label-landing-pages) ### Solutions + - [Agency Solutions](https://info.clickx.io/agency-solutions) - [Agency Lead Generation](https://info.clickx.io/lead-generation) - [Franchise Marketing](https://info.clickx.io/franchise-marketing) - [Direct Mail Printers](https://info.clickx.io/direct-mail-printers) - [Commission Only Closers](https://info.clickx.io/commission-only-closers) - [Commission Only Appointment Setters](https://info.clickx.io/commission-only-appointment-setter) ### RESOURCES + - [Clickx Demo](https://info.clickx.io/demo-0) - [SEO Grader](https://info.clickx.io/seo-grader) - [ROI Calculator](https://info.clickx.io/roi-calculator) - [SERP Preview Tool](https://info.clickx.io/serp-preview-tool) - [Blog](https://info.clickx.io/blog) - [Agency Scale Calculator](https://info.clickx.io/agency-scale-calculator) - [Our Partners](https://app.clickx.io/p/technology-partners) - [Assessment](https://info.clickx.io/assessment) - [On-Demand Training](https://info.clickx.io/on-demand-training) - [Unlimited Leads](https://info.clickx.io/unlimited-leads) - [Success Path](https://info.clickx.io/success-path) - [Become A Contractor](https://network.clickx.io/) #### Clickx | The AI Growth System for Coaches, Consultants, and B2B Businesses ![clickx-white-tm-logo](https://info.clickx.io/hubfs/clickx-white-tm-logo.svg) #### Sales [888-909-7265](tel:+18889097265) #### Text [312-766-4656](tel:+13127664656) #### Community - - - - - - - - #### Chicago 🇺🇸 110 North Wacker Drive Suite 2500 Chicago, IL 60606 #### Florida 🇺🇸 **South West Florida** 3301 Bonita Beach Rd SW Bonita Springs, FL 34134 #### Canada 🇨🇦 **Downtown Toronto** 240 Richmond Street W Toronto ON M5V 1V6 #### United Kingdom 🇬🇧 **London, UK** 2 Eastbourne Terrace London W2 6LG 2026 Clickx – SCALE Sales & Marketing Systems. 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