--- title: How will I know what keywords to bid for? description: Learn how to find the best keywords to bid on for your PPC and paid ads campaign. --- **Start Landing Clients in 30 days or Less [![Let's Talk](https://no-cache.hubspot.com/cta/default/5862065/3739dd1c-9219-455d-b4aa-1f5af32f1eb6.png)](https://cta-redirect.hubspot.com/cta/redirect/5862065/3739dd1c-9219-455d-b4aa-1f5af32f1eb6)** [![clickx-logo-white](https://info.clickx.io/hubfs/Imported%20images/clickx-logo-white.svg "clickx-logo-white")](http://clickx.io) [Login](https://app.clickx.io/) [Apply Now](https://info.clickx.io/follow-up) # How will I know what keywords to bid for? [Solomon](https://info.clickx.io/answers/author/solomon) Solomon Thimothy has been helping small and medium businesses generate leads and acquire customers since 2006, focusing on strategies that drive exponential growth. His mission is to help businesses think bigger, scale faster, and achieve 10X success. If you want to find the best keyword opportunities for PPC and paid ads, there's a lot you need to do to make your campaign effective. You have to create everything from the landing page and ad to the campaign framework. A/B testing is also required for many aspects of the landing page and ad. ## Step 1: Developing Ideas At the beginning of your campaign, you should try to brainstorm ideas for keywords. Try to develop a long list to exhaust as many opportunities as possible, including generic, related, brand, and competitor terms. ## Step 2: Select Local Keywords Select local search keywords that target individuals in the areas you serve. This is incredibly helpful for brick and mortar businesses, making it easier for potential customers to find them. ## Step 3: Consider Relevance Once you have a long list of keywords to bid on, you should take the time to narrow itย down as much as possible. Eliminate any mildly irrelevant keywords that might be too broad to give you the ideal results, and highlight the specific ones that you feel may prove effective in your campaign. You should also mark negative keywords that you don't want to rank for in Google. ## Step 4: Think About Cost and Competition Next, it's important to consider the level of competition that each of your chosen keywords has behind it, and figure out the overall cost to prevent any surprises. ## Step 5: Use Effective Tools to Engineer Your Campaign There are plenty of tools available to use to help determine which keywords are ideal, including Google's Keyword Planner, Google Insights, and HubSpot's Keyword Grader. The Clickx dashboard is also great for analyzing your rankings and can provide further ideas. ## You May Also Like ### [What is the best keyword research technique in SEO?](https://info.clickx.io/answers/what-is-the-best-keyword-research-technique-in-seo/) ### [How do I know when Iโ€™m using the right number of keywords on a page?](https://info.clickx.io/answers/know-im-using-right-number-keywords-page/) ### [How do I know which campaigns my phone calls are coming from?](https://info.clickx.io/answers/how-do-i-know-which-campaigns-my-phone-calls-are-coming-from/) ### EXPLORE + - [About](https://info.clickx.io/about) - [Partners](https://info.clickx.io/platform) - [Contact Us](https://info.clickx.io/contact-us) - [Media](https://info.clickx.io/media) - [Podcast Appearances](https://info.clickx.io/podcast) - [Careers](https://info.clickx.io/careers) - [Internships](https://careers.clickx.io) - [Sell Agency](https://info.clickx.io/sell-agency) - [Start My Agency](https://info.clickx.io/start-agency) - [Scale My Agency](https://info.clickx.io/scale-agency) - [Grader](http://www.clickx.io/grader) ### SERVICES + - [Digital Marketing](https://info.clickx.io/white-label-digital-marketing) - [Web Design & Development](https://info.clickx.io/white-label-web-design-development) - [Meta Ads](https://info.clickx.io/white-label-meta-ads) - [Facebook Ads](https://info.clickx.io/white-label-facebook-ads) - [Google Ads Services](https://info.clickx.io/white-label-google-ads-services) - [PPC Services](https://info.clickx.io/white-label-ppc-services) - [LinkedIn Ads](https://info.clickx.io/white-label-linkedin-ads) - [Link Building](https://info.clickx.io/white-label-link-building) - [SEO](https://info.clickx.io/white-label-seo) - [Funnel Design](https://info.clickx.io/white-label-funnel-design) - [Landing Pages](https://info.clickx.io/white-label-landing-pages) ### Solutions + - [Agency Solutions](https://info.clickx.io/agency-solutions) - [Agency Lead Generation](https://info.clickx.io/lead-generation) - [Franchise Marketing](https://info.clickx.io/franchise-marketing) - [Direct Mail Printers](https://info.clickx.io/direct-mail-printers) - [Commission Only Closers](https://info.clickx.io/commission-only-closers) - [Commission Only Appointment Setters](https://info.clickx.io/commission-only-appointment-setter) ### RESOURCES + - [Clickx Demo](https://info.clickx.io/demo-0) - [SEO Grader](https://info.clickx.io/seo-grader) - [ROI Calculator](https://info.clickx.io/roi-calculator) - [SERP Preview Tool](https://info.clickx.io/serp-preview-tool) - [Blog](https://info.clickx.io/blog) - [Agency Scale Calculator](https://info.clickx.io/agency-scale-calculator) - [Our Partners](https://app.clickx.io/p/technology-partners) - [Assessment](https://info.clickx.io/assessment) - [On-Demand Training](https://info.clickx.io/on-demand-training) - [Unlimited Leads](https://info.clickx.io/unlimited-leads) - [Success Path](https://info.clickx.io/success-path) - [Become A Contractor](https://network.clickx.io/) #### Clickx | The AI Growth System for Coaches, Consultants, and B2B Businesses ![clickx-white-tm-logo](https://info.clickx.io/hubfs/clickx-white-tm-logo.svg) #### Sales [888-909-7265](tel:+18889097265) #### Text [312-766-4656](tel:+13127664656) #### Community - - - - - - - - #### Chicago ๐Ÿ‡บ๐Ÿ‡ธ 110 North Wacker Drive Suite 2500 Chicago, IL 60606 #### Florida ๐Ÿ‡บ๐Ÿ‡ธ **South West Florida** 3301 Bonita Beach Rd SW Bonita Springs, FL 34134 #### Canada ๐Ÿ‡จ๐Ÿ‡ฆ **Downtown Toronto** 240 Richmond Street W Toronto ON M5V 1V6 #### United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง **London, UK** 2 Eastbourne Terrace London W2 6LG 2026 Clickx โ€“ SCALE Sales & Marketing Systems. 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